Sometimes when I decide to defend my blind from a late position steal I will go ahead and 3 bet regardless of my holding because like a flop CR it is something that can put you in charge when you are out of position. And again, if you are going to run a bluff don't lose your balls on the turn if called on the flop

Ultimate Bet 2/4 Hold'em (8 handed)

Preflop: Hero is BB with , .
5 folds, Button raises, 1 fold, Hero 3-bets, Button calls.

Flop: (6.50 SB) , , (2 players)
Hero bets, Button calls.

Turn: (4.25 BB) (2 players)
Hero bets, Button folds.

Final Pot: 5.25 BB

Results in white below:
No showdown. Hero wins 5.25 BB.