one card flush

[cholo loco]

20-40 lhe at bodog. the game was full but a couple people are sitting out/gone and we are currently 6 handed so this could go in the short handed section but the players mostly did not seem to be adjusting yet. im in the big blind with KsQd.
its folded to the button, who is agg. and thinking and he raises, the small blind calls, and i call. if the sb folds i may have reraised to take the lead but with him in i decide to take a flop. the flop comes J62 with 2 diamonds. the sb checks and i bet, im not surprised when the button raises and he forces the sb out. i 3 bet. i did this because i though there was a good chance he had nothin, and i was planning on betting any turn and unless he had a J or hit an overcard i thought i would take it down a large percentage of the time. obviously this was player dependant anddebatable.
he calls and the turn is the Td. i picked up an openended straight draw and the 2nd nut flush draw. now my semi bluff just got a lot more semi to it and i bet, he calls.
river is the Ad and i have the 2nd nut flush.
is this a place where most of you would bet for value or check to try to induce a bluff/save a bet as the Kd is certainly a possibility in his hand . i have been playing very tightly (until this hand) and he should have noticed.
this is a situation that occurs regularly and im just curious how people like to handle it.
matty

[briachek]

I probably bet because too many people will check behind on the river without a good diamond but might call thinking you are just buying. If the guy would likely bet without a diamond, I check to induce a bluff. Check raising it would be read dependent but I wouldn't have a problem with it.

[cholo loco]

i didnt think check raising would be good unless he was a complete maniac as he would have to pay me off with the 9d and if he has me beat he will obviously raise.

[MecosKing]

Check raise a 4 flush? Not ruddy likely, unless hes totally aggro and you know he'll bet it. Also, you dont really want to get 3 bet in that spot.

Id bet that one every time though. The chances he has the are pretty slim. It looks like he has some sort of made hand that he's intending to call with.

[piersmajestyk]

Yeah I bet here as well. I think there are way too many hands he will call with but won't bet here and only the one dangerous one out against you. Take that extra 40.00.

[cholo loco]

yep i agree that i should of bet. i thought at the time that there was a high chance he had nothing or a draw (which he did) and that he may bluff but wouldnt call with. it turned out not to matter as he certainly wouldnt have called with his Q9 but i agree the right play was to bet out.
ironically if i knew what he had i think my check is correct but since i didnt i should have bet.
thx for replies
matty