I'm pretty much indifferent, actually. I think my pot equity+FE makes this +EV in a vacuum, but it's also ++++EV because this is my 'set' line too. So if he calls me down with KQ type hands, then he'll pay off my sets.

Okay, some math. I'm putting him on AA/KK/AK/KQ/KJ which gives me 26% equity. I have 72 left and the pot is 60. We're trying to figure out what sort of FE I need to make this +EV. Obv if I bet like I did, we can just assume that the stacks are going in no matter what.

So, if the $ goes in, I'm getting 132:72 = 1.83:1 = 35%

So, I need only have 9% fold equity for this to be netural EV. I think that I certainly get him to fold more than 1/11 AND this sets up my set hands to get paid off.

Pot on the turn is $60, with $70 effectively behind. Checkraising the turn doesn't seem the way to go.
It really looks like he has a king, so it comes down to how much FE you think you have. If there is any, just bet whatever you'd bet with a set or 2pr.

If I had 100% pot odds but 50% card odds, that means I'd need 1:1 to call, but I'm getting 2:1 so it's a snap call.