I like to bluff a lot when fishies lead out on a paired board. But I vary it between raising them on the flop and calling the flop and betting/raising the turn. It's pretty easy to tell who will not bet out with trips.

I pretty much dont both bluffing playing online. I do it occasionally and I make sure to have a bunch of data on a player before I do it. Most players at 100's and down dont get much past playing their own 2 cards which makes them hard to bluff. Playing live I bluff a lot more, since you usually play with the same players for hours the players are more likely to actaully try to learn how you play. I play pretty tight when I play live so throwing in a bluff or two often helps me get paid off when I actually make a big hand.

The Hellmuth min bet, there are some situations where it may work. The min bet really is just a small blocking bet. I will confuse people at first but if you use it to many times people are going to start picking up on it and punishing you for it. Hellmuth trying to use it against the top pros is a joke, anyone believer that his min bet is going to slow down DN or Doyle.