Seriously? I still think Winning Low Limit Hold'Em is the BEST book for poker noobs to read...regardless of whether they plan on starting with NL or Limit...it's the ONLY book that caters to the adjustments players have to make to the lower limits (i.e. knowing that you'll have to showdown the best hand to win). All other books give you 'proper' general strategy that will just get noobs in BIG trouble if they try to apply it.
HoH is still the standard NL book, tho...not even close.
Theory of poker comes later, sorry Xas