Just bad luck here? Or risky play to begin with?

PokerStars Pot-Limit Omaha High, $0.25 BB (6 handed) from (Format: Bet The Pot)

UTG ($24.65)
MP ($28.80)
CO ($8.55)
Button ($10.95)
Hero ($24.85)
BB ($11.60)

Preflop: Hero is SB with , , , .
3 folds, Button calls $0.25, Hero completes, BB raises to $1, Button calls $0.75, Hero calls $0.75.

Flop: ($3) , , (3 players)
Hero bets $2.5, BB raises to $10.35, Button folds, Hero raises to $18.2, BB calls $0.25 (All-In).

Turn: ($31.80) (2 players, 1 all-in)

River: ($31.80) (2 players, 1 all-in)

Final Pot: $31.80

Results in white below:
Hero has Ad Qh 6d Ts (two pair, aces and jacks).
BB has Kh 9h 5c Ac (two pair, aces and jacks).
Outcome: BB wins $24.20. Hero wins $7.60.

Depends on your read of opponent, however, check-raising has to be better than bet-re-raising, pretty much regardless how he plays.