Villain is a multitabler, but I have never seen him before today. We have some history. We previously got allin on the flop (BvB) with my [9h] against his ATo on a [8h]x board. He CB'd, I raised, he 3-bet, I shoved. I hit a J to win. Then I turned a set of 7s against his QQ on a baby board and stacked him just a few minutes before this hand. I flatted his turn bet and he check/call called my river overbet shove.

He is something around 30/22/2. So he is more aggro preflop than he is postflop, and doesn't love folding.

Stacks:
Hero ($1180.20)
SB ($1327.65)
BB ($822.00)

Pre-flop: ($9, 3 players) Hero is BTN [7d]
Hero bets $20, 1 fold, BB calls $14.

Flop: [4d][3d] ($43, 2 players)
BB checks, Hero bets $30, BB bets $100

Once he C/Rs me I think my fold equity is probably pretty small. He will fold bluffs but I doubt he folds anything that he did this for value with. Note we are 135 BBs deep.

Do we like a call, a 3-bet to around $300 or a shove? If you call what are your plans for the rest of the hand?

I would call you don't want to get it arrrrrrrrrrrr in against higher diamonds and people don't CR/fold those boards in my experience they think they have too much equity.

I like a shove here.

I'd call and shove a non 2 or 7 turn. I really dont like a flop shove here. I dont think NFDs are folding the flop, nor are other combo draws like 56 (although you dont mind them as much). I think you increase your FE by waiting until the turn plus you make more from his follow up bet if he fires again regularly with draws, so the bluff needs to work less often as well. I like it even more if he'll fire a second barrel with air.