I like the check-raise as a variation play with a draw. There was a nice article on FullTilt about playing draws oop:
http://www.fulltiltpoker.com/proLessons.php?lesson=75
I'm not sure I like the bet on the turn that much. If you make a semi-bluff, you want to have some chance of the other player folding, to make it profitable. So I would make it against players that would fold there a lot.
The other option on the turn is checking, and trying to get a free card. I kind of like this creative move, getting a free card by check-raise. The other player has to be somewhat afraid that you chk-raise again if he bets. What do you guys think?